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IIM alumni who chose to become entrepreneurs
A book tracing the inspiring journey of 25 IIM Lucknow alumni who chose independent entrepreneurial careers instead of run of the mill private sector jobs has been released here. Written by IIM-L alumni, Amit Haralalka and Amitabh Thakur, "The Fresh Brew: Chronicles of Business and Freedom" intends to encourage its readers to follow their dreams while choosing a career.

"If someone wants to have freedom from traditional job options, than the person should follow his heart. Start with confidence whatever you want to do and things will start falling in place later. IIMs are not only limited to serving private companies, they also have a role in social entrepreneurship," says Amitabh Thakur, who is an IPS officer now.

The book recollects experiences of these individuals and brings out the subtle dilemmas that they negotiated - both personal and professional in diverse fields like films, football and art.

"The purpose is to narrate these success stories to the rest of the world so that it might serve as a reference point for many such other young and not-so-young people, who have always wanted to do different things but have been fearful of the evil called failure," says Haralalka, who has experience across fields like consumer goods, technology and education.

To make the narrative realistic, the writers have dwelt on a person's concerns about saving enough money for the family and securing for one's own old age.

"Apart from highlighting the success part, we also have brought out the pain and struggle experienced by these inspiring people in achieving their glory," says Thakur.

The individual efforts that the book narrates include Sudhanshu Sarronwala, who sold his company in Singapore to work for WWF, Jaya Jha who created India's first online selfpublishing platform, Nitin Das who is a socially relevant filmmaker and Kireet Modi who is in Greeting Cards business for almost two decades. The forward to the book has been written by former President of India, Dr APJ Abdul Kalam. Praising the effort, he writes "I am sure, this book will inspire the creation of many such leaders who would emerge as employment generators for the nation."
"He is the appropriate person to write the forward to our book. He wants youth to follow their dreams and help in nation building. We had approached him and he had happily agreed," says Thakur.

A portion of the royalties from the sale of this book have been pledged towards constituting "The Manjunath Fresh Brew Award for Social Entrepreneurship." Constituted to promote the spirit of entrepreneurship with a social commitment, the award will be given out on an annual basis by the entrepreneurship to E-Cell of IIM Lucknow.

Anand Giridharadas documents India’s reinvention
[ BY YOGESH KARIKURVE ]
India, a country grounded in tradition, has begun to reinvent itself in a relatively small period, says U.S. based Indian origin writercolumnist Anand Giridharadas who has authored the book "India Calling: an intimate portrait of a nation's remaking".

"NRIs and foreigners are scrambling to figure out this new country being made. I think this reinvention of India is grounded in millions of reinventions - not one big reinvention but flowering of personal reinventions," Giridharadas, who lives in Massachusetts, said.

The 29-year-old columnist for the International Herald Tribune and The New York Times gave up his management job in Mumbai in 2005 to pursue the call of the written word.

"India Calling", published by HarperCollins- India and launched last week, unravels the process of the country's remaking through personal narratives that the writer classifies as "dreams, ambition, pride, anger, love, freedom and epilogue, midnight".

It takes off with the young writer's landing in a "lifeless" Mumbai "one orange night". Giridharadas had returned to India in the early last decade after graduating in the US to be a part of the changing nation. He took up a position by the management consultant firm McKinsey and Company in Mumbai.
"At first, India had felt alien to me, alien in its crowds and strange phraseology, alien in its probing of my native place, alien in its lack of enthusiasm for my arrival. In fact, working at McKinsey shielded me from India's hardships," he says.

"I plunged into my newIn the few years that he worked at McKinsey, Giridharadas took stock of the reinventions that defined the new India and decided to document it. An opportunity to work as the Mumbai-based correspondent for The International Herald Tribune opened new possibilities for the young writer.

"I plunged into my new life as a newspaperman and drove deeper than before into India. I filled my shelves with books on India and on the weekends I would sit with a dozen titles on my bed as though their presence would alone teach me about caste, Indian democracy, Kashmir and leading industrialists. I began to study Hindi, I made a list of all the people whom I thought I should know in Mumbai and went to see them one by one," he said.
[ BY YOGESH KARIKURVE ]

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